Pete Radovich, Jr. was named Creative Director, CBS Sports in September, 2009, and since became Senior Creative Director in 2015. A 41-time Emmy Award-winner, in 17 different categories, Radovich also is the Coordinating Producer for “Inside the NFL” on Showtime and a producer for CBS Sports’ coverage of the NFL, NCAA Championships, golf, as well as other events. 

As Senior Creative Director, Radovich is responsible for the CBS Sports on-air look, image and graphic style. In addition, he leads the creative development and production of CBS Sports on-air promotion, teases and show opens, as well as sponsored sales elements. 

Over his 22-year career, Radovich has worked on many of the biggest sporting events in television including the Atlanta, Sydney, Salt Lake City and Athens Olympic Games, the Super Bowl, Masters, Wimbledon, French Open, World Series, NBA Finals, NCAA Division I Men’s Basketball Championship and Final Four, U.S. Open Tennis, the Kentucky Derby and Breeders’ Cup.  

Radovich directed, produced and wrote the critically-acclaimed opening tease for the 2018 AFC Championship, “Teasing John Malkovich,” which won four Emmy Awards, five Cannes Lions Awards and 7 Clio Awards, including a prestigious Grand Clio Award.  

He also has produced and directed many other high profile features and opens for five Super Bowls, the AFC Championship Game, NCAA Division I Men’s Basketball Championship and Final Four and Thursday Night Football with iconic musicians Jay-Z, Bon Jovi, Queen, as well as Academy Award-winning and nominated actors Michael Keaton, Mahershala Ali and Don Cheadle, which garnered him Emmy Awards.  Radovich directed two documentaries, “A Game of Honor” and “LT: The Life & Times,” which garnered six Emmy nominations and three wins including Outstanding Documentary for “Game of Honor.”  In 2017, he was the recipient of “The Steve Sabol Award” from the NFL for outstanding storytelling and artistic achievement.